$2,001
average 2024 household spend on apparel and services
That was 2.0% lower than the $2,041 reported for 2023.
Source: BLS, 2024 data ↗Reference page
U.S. fashion retail statistics, 2026
A clear, source-linked snapshot of household apparel spending, fashion retail sales, and online shopping trends. Use these figures in articles, reports, and conversations about the U.S. fashion market.
Last updated October 13, 2026 · All figures are from the latest cited source.
The numbers at a glance.
Each figure has a stable link, a short explanation, and a direct path to its original source. Dollar amounts are nominal unless the source says otherwise.
2.5%
of average household spending went to apparel and services in 2024
The same BLS category includes clothing, footwear, and related services such as dry cleaning.
Source: BLS, 2024 data ↗$31.7B
estimated 2024 sales at U.S. women’s clothing stores
Census reports the figure for employer firms in this retail category.
Source: Census, 2024 data ↗$39.5B
estimated 2024 sales at U.S. jewelry stores
Jewelry stores were one of the larger specialty retail categories in the Census release.
Source: Census, 2024 data ↗$13.7B
estimated 2024 sales at U.S. clothing accessories stores
This figure covers the Census clothing accessories store category.
Source: Census, 2024 data ↗$340.2B
U.S. retail e-commerce sales in Q2 2026
The seasonally adjusted estimate was up 3.8% from the previous quarter.
Source: Census, Q2 2026 ↗17.1%
of total U.S. retail sales came from e-commerce in Q2 2026
The share uses seasonally adjusted Census estimates for the quarter.
Source: Census, Q2 2026 ↗+12.2%
year-over-year growth in U.S. retail e-commerce sales in Q2 2026
Over the same comparison, total retail sales increased 6.7%.
Source: Census, Q2 2026 ↗$978
average 2024 household spend on personal care products and services
The BLS reported a 2.9% increase from 2023.
Source: BLS, 2024 data ↗A changing retail mix
Online retail kept growing faster than retail overall.
17.1%
In the second quarter of 2026, e-commerce accounted for 17.1% of U.S. retail sales. The Census Bureau reported that e-commerce sales grew 12.2% from the same quarter a year earlier, compared with 6.7% growth in total retail sales.
See the cited figure ↓Methodology
Built to be cited, not skimmed and forgotten.
This page uses public data from the U.S. Bureau of Labor Statistics and U.S. Census Bureau. It does not estimate missing values or turn broad retail numbers into claims about individual brands, shoppers, or products.
We will review the source releases about once a month and refresh the page when a newer official figure is available. The page address and statistic anchors will remain in place so citations stay useful over time.
- Source 01U.S. Bureau of Labor Statistics, Consumer Expenditures, 2024, released December 19, 2025 ↗
- Source 02U.S. Census Bureau, Annual Integrated Economic Survey, retail establishment data for 2024, released 2026 ↗
- Source 03U.S. Census Bureau, Quarterly Retail E-Commerce Sales, second quarter 2026, released August 18, 2026 ↗
Cite this page
Whimsy&Flow. “U.S. Fashion Retail Statistics, 2026.” Updated October 13, 2026. https://whimsyandflow.com/fashion-retail-statistics